San Francisco · 3 grocers · Greenfield
the tomato paste aisle
San Francisco's tomato paste aisle is a fragmented shelf spread across many brands: 21 products from 8 brands across 3 grocers. mutti owns the most shelf — 24% of SKUs, ahead of bionaturae. Store brands hold 5%. The shelf leans organic — 29% of SKUs carry that claim. Verdict: greenfield — wide open — room for a new brand (opportunity 71/100).
21
products
8
brands
$3.63
avg price
$1.96–$4.39
typical range
More in Tomatoes
Who owns the shelf
brands by share of the tomato paste shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Organic
29%
Vegan
14%
Plant-Based
10%
Gluten-Free
10%
Minimally Processed
5%
Seed-Oil-Free
5%
Dairy-Free
5%
Weight Management
5%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
store
scale
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand
price normalized per oz (sizes vary)All stores combined. Tap a store to see who wins its shelf.
Market structure
36
medBrand competition
how many brands compete
13
lowVariety of offers
how differentiated the shelf is
17
lowTop-brand grip
how much a few brands dominate
71
highLaunch whitespace
room for a new brand
store-brand share: 5% · scores 0–100.