San Francisco · 3 grocers · Leader-led
the tofu and bean curd aisle
San Francisco's tofu and bean curd aisle is a competitive shelf with clear leaders: 37 products from 5 brands across 3 grocers. wildwood owns the most shelf — 43% of SKUs, ahead of hodo. The shelf leans vegetarian — 41% of SKUs carry that claim. Verdict: leader-led — a clear front-runner, but not yet a lock (opportunity 66/100).
37
products
5
brands
$6.02
avg price
$3.19–$9.58
typical range
Who owns the shelf
brands by share of the tofu and bean curd shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Vegetarian
41%
Plant-Based
41%
Organic
38%
Vegan
24%
High-Protein
16%
Muscle & Performance
16%
Weight Management
8%
Low-Carb
5%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)All stores combined. Tap a store to see who wins its shelf.
Market structure
24
lowBrand competition
how many brands compete
70
highVariety of offers
how differentiated the shelf is
33
lowTop-brand grip
how much a few brands dominate
66
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.