aisle
all markets›Wine›Sparkling Wine
San Francisco · 3 grocers · Contested

the sparkling wine aisle

San Francisco's sparkling wine aisle is a fragmented shelf spread across many brands: 32 products from 24 brands across 3 grocers. avinyó owns the most shelf — 9% of SKUs, ahead of m. bonnamy. Store brands hold 3%. The shelf leans organic — 9% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 66/100).

32
products
24
brands
$20.17
avg price
$4.99–$45.98
typical range

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Who owns the shelf

brands by share of the sparkling wine shelf.

aavinyó
9% of shelf3 SKUs
mm. bonnamy
6% of shelf2 SKUs
bbaron de seillac
6% of shelf2 SKUs
sscarpetta
6% of shelf2 SKUs
uune femme
6% of shelf2 SKUs
lleitz
6% of shelf2 SKUs
nnomadica
6% of shelf2 SKUs
lla jara
3% of shelf1 SKU
llucci
3% of shelf1 SKU
mmasia bou
3% of shelf1 SKU
rroederer estate
3% of shelf1 SKU
rrolfshark
3% of shelf1 SKU
sscharffenberger
3% of shelf1 SKU
ssommariva
3% of shelf1 SKU
ttreveri cellars
3% of shelf1 SKU
vveuve du vernay
3% of shelf1 SKU
aaccordato
3% of shelf1 SKU
wwoody’s
3% of shelf1 SKU
aandré clouet
3% of shelf1 SKU
bi-rite marketPL
3% of shelf1 SKU
bbluet
3% of shelf1 SKU
cclouet
3% of shelf1 SKU
ddomaine saint vincent
3% of shelf1 SKU
jj. lassalle
3% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic
9%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/fl oz →
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand
price normalized per fl oz (sizes vary)

All stores combined. Tap a store to see who wins its shelf.

Market structure

74
high
Brand competition
how many brands compete
65
med
Variety of offers
how differentiated the shelf is
5
low
Top-brand grip
how much a few brands dominate
66
med
Launch whitespace
room for a new brand

store-brand share: 3% · scores 0–100.

More aisles

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how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →