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San Francisco · 2 grocers · Niche

the shelf stable queso dip aisle

San Francisco's shelf stable queso dip aisle is a niche shelf with only a handful of brands: 6 products from 3 brands across 2 grocers. tostitos owns the most shelf — 50% of SKUs, ahead of drippy. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 58/100).

6
products
3
brands
$7.76
avg price
$6.99–$10.61
typical range

Who owns the shelf

brands by share of the shelf stable queso dip shelf.

tostitos
50% of shelf3 SKUs
ddrippy
17% of shelf1 SKU
rricos
17% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

no positioning claims tagged on this shelf yet.

Market structure

15
low
Brand competition
how many brands compete
34
med
Variety of offers
how differentiated the shelf is
31
low
Top-brand grip
how much a few brands dominate
58
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →