San Francisco · 3 grocers · Contested
the salted butter aisle
San Francisco's salted butter aisle is a fragmented shelf spread across many brands: 31 products from 10 brands across 3 grocers. clover sonoma owns the most shelf — 23% of SKUs, ahead of kerrygold. The shelf leans gluten-free — 6% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 65/100).
31
products
10
brands
$9.48
avg price
$4.99–$14.37
typical range
More in Butter
Who owns the shelf
brands by share of the salted butter shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Gluten-Free
6%
Low sugar
6%
Organic
6%
Seed-Oil-Free
6%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
store
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)All stores combined. Tap a store to see who wins its shelf.
Market structure
43
medBrand competition
how many brands compete
73
highVariety of offers
how differentiated the shelf is
15
lowTop-brand grip
how much a few brands dominate
65
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.