How is the romaine lettuce shelf positioned in San Francisco?

59% of products lead with "Dairy-Free", followed by Gluten-Free (59%). Store brands hold 0% of the shelf.

Is there whitespace for a new romaine lettuce brand in San Francisco?

Niche — opportunity scores 33/100 across 4 brands and 3 grocers.

San Francisco · 3 grocers · Niche

the romaine lettuce aisle

San Francisco's romaine lettuce aisle is a niche shelf with only a handful of brands: 17 products from 4 brands across 3 grocers. The shelf leans dairy-free — 59% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 33/100).

products

brands

$7.18

avg price

$3.89–$12.89

typical range

More in Vegetables

Spinach · 13 Frozen Fries · 8 Orange Carrots · 7 Tomatoes on the Vine · 6 Russet Potatoes · 5 Sun Dried Tomatoes · 5 Red Onions · 5 Frozen Mixed Vegetables · 4 Frozen Corn · 4 Frozen Edamame · 4 Leaf Lettuce · 4 Rainbow Carrots · 4 Scallions · 4 Sweet Potatoes · 4 Frozen Tater Tots · 3 Jalapeno Peppers · 3 Leeks · 3 Mixed Vegetables · 3 Persian Cucumbers · 3 Lacinato Kale · 2 Mixed Bell Peppers · 2 Orange Bell Peppers · 2 Green Zucchini · 2 Red Bell Peppers · 2 Frozen Hash Browns · 2 Roma Tomatoes · 2 Frozen Green Beans · 2 Yellow Corn · 2 Fennel Bulb · 2 English Peas · 2 Heirloom Tomatoes · 2 White Corn · 1 Frozen Potatoes · 1 Japanese Cucumbers · 1 Yellow Wax Beans · 1 Frozen Spinach · 1 Little Gem Lettuce · 1 Tomatillos · 1 Frozen Squash · 1 Napa Cabbage · 1 French Green Beans · 1 Brussels Sprouts · 1 Orange Cauliflower · 1 Other Cucumbers · 1 Other Radicchio · 1 Easter Egg Radish · 1

Who owns the shelf

brands by share of the romaine lettuce shelf.

29% of shelf5 SKUs

6% of shelf1 SKU

6% of shelf1 SKU

6% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Dairy-Free

59%

Gluten-Free

59%

Minimally Processed

59%

Vegan

59%

Vegetarian

59%

Organic

41%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale

Color:indulgentbetter-for-you

Size:total brand reach (SKUs across all aisles)

All stores combined. Tap a store to see who wins its shelf.

Market structure

low

Brand competition

how many brands compete

low

Variety of offers

how differentiated the shelf is

low

Top-brand grip

how much a few brands dominate

low

Launch whitespace

room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

Cheese Chips Candy Yogurt Tea Condiments Spices Coffee

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →