San Francisco's rice noodles aisle is a niche shelf with only a handful of brands: 10 products from 3 brands across 3 grocers. lotus foods owns the most shelf — 60% of SKUs, ahead of a taste of thai. The shelf leans vegetarian — 60% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 59/100).
brands by share of the rice noodles shelf.
the claims products on this shelf lead with — share of SKUs carrying each.
store-brand share: 0% · scores 0–100.