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San Francisco · 3 grocers · Contested

the red wine vinegar aisle

San Francisco's red wine vinegar aisle is a fragmented shelf spread across many brands: 12 products from 7 brands across 3 grocers. ponti owns the most shelf — 25% of SKUs, ahead of napa valley naturals. The shelf leans organic — 25% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 65/100).

12
products
7
brands
$10.07
avg price
$6.69–$16.31
typical range

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Who owns the shelf

brands by share of the red wine vinegar shelf.

pponti
25% of shelf3 SKUs
nnapa valley naturals
25% of shelf3 SKUs
aarvum
17% of shelf2 SKUs
sstar
8% of shelf1 SKU
oo olive oil & vinegar
8% of shelf1 SKU
kkimberley
8% of shelf1 SKU
ssonomic
8% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic
25%
Dairy-Free
8%
Gluten-Free
8%
Low calorie
8%
Seed-Oil-Free
8%
Vegan
8%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelfavg $/fl oz
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)

All stores combined. Tap a store to see who wins its shelf.

Market structure

32
low
Brand competition
how many brands compete
54
med
Variety of offers
how differentiated the shelf is
18
low
Top-brand grip
how much a few brands dominate
65
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →