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San Francisco · 3 grocers · Niche

the red raspberries aisle

San Francisco's red raspberries aisle is a niche shelf with only a handful of brands: 6 products from 1 brands across 3 grocers. The shelf leans vegetarian — 67% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 11/100).

6
products
1
brands
$7.44
avg price
$3.89–$9.79
typical range

More in Fruits

Who owns the shelf

brands by share of the red raspberries shelf.

ddriscoll's
17% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Vegetarian
67%
Gluten-Free
67%
Minimally Processed
67%
Vegan
67%
Dairy-Free
67%
Organic
50%
High fiber
17%
Low sugar
17%

Market structure

5
low
Brand competition
how many brands compete
15
low
Variety of offers
how differentiated the shelf is
3
low
Top-brand grip
how much a few brands dominate
11
low
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →