How is the red onions shelf positioned in San Francisco?

56% of products lead with "Dairy-Free", followed by Gluten-Free (56%). Store brands hold 11% of the shelf.

Is there whitespace for a new red onions brand in San Francisco?

Niche — opportunity scores 34/100 across 3 brands and 3 grocers.

San Francisco · 3 grocers · Niche

the red onions aisle

San Francisco's red onions aisle is a niche shelf with only a handful of brands: 9 products from 3 brands across 3 grocers. Store brands hold 11%. The shelf leans dairy-free — 56% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 34/100).

products

brands

$2.60

avg price

$0.53–$5.59

typical range

More in Vegetables

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Who owns the shelf

brands by share of the red onions shelf.

cal-organic

33% of shelf3 SKUs

gus'sPL

11% of shelf1 SKU

pperi & sons farms

11% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Dairy-Free

56%

Gluten-Free

56%

Minimally Processed

56%

Vegan

56%

Vegetarian

56%

Organic

33%

Market structure

low

Brand competition

how many brands compete

low

Variety of offers

how differentiated the shelf is

low

Top-brand grip

how much a few brands dominate

med

Launch whitespace

room for a new brand

store-brand share: 11% · scores 0–100.

More aisles

Cheese Chips Candy Yogurt Tea Condiments Spices Coffee

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →