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San Francisco · 3 grocers · Niche

the red beets aisle

San Francisco's red beets aisle is a niche shelf with only a handful of brands: 7 products from 2 brands across 3 grocers. cal-organic owns the most shelf — 43% of SKUs. The shelf leans organic — 43% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 37/100).

7
products
2
brands
$1.91
avg price
$0.56–$4.49
typical range

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Who owns the shelf

brands by share of the red beets shelf.

cal-organic
43% of shelf3 SKUs
llove beets
14% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic
43%

Market structure

11
low
Brand competition
how many brands compete
13
low
Variety of offers
how differentiated the shelf is
20
low
Top-brand grip
how much a few brands dominate
37
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →