Which rainbow carrots brand owns the most shelf in San Francisco?

cal-organic, with 43% of the shelf across 2 brands total.

How is the rainbow carrots shelf positioned in San Francisco?

57% of products lead with "Dairy-Free", followed by Gluten-Free (57%). Store brands hold 0% of the shelf.

Is there whitespace for a new rainbow carrots brand in San Francisco?

Niche — opportunity scores 50/100 across 2 brands and 3 grocers.

aislewho's winning the shelf

all markets›Vegetables›Rainbow Carrots

San Francisco · 3 grocers · Niche

the rainbow carrots aisle

San Francisco's rainbow carrots aisle is a niche shelf with only a handful of brands: 7 products from 2 brands across 3 grocers. cal-organic owns the most shelf — 43% of SKUs, ahead of cal-o. The shelf leans dairy-free — 57% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 50/100).

products

brands

$4.28

avg price

$3.19–$5.39

typical range

More in Vegetables

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Who owns the shelf

brands by share of the rainbow carrots shelf.

cal-organic

43% of shelf3 SKUs

ccal-o

29% of shelf2 SKUs

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Dairy-Free

57%

Gluten-Free

57%

Minimally Processed

57%

Vegan

57%

Vegetarian

57%

Organic

43%

Market structure

low

Brand competition

how many brands compete

low

Variety of offers

how differentiated the shelf is

low

Top-brand grip

how much a few brands dominate

med

Launch whitespace

room for a new brand

store-brand share: 0% · scores 0–100.

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how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →