San Francisco · 1 grocers · Niche
the purple potatoes aisle
San Francisco's purple potatoes aisle is a niche shelf with only a handful of brands: 2 products from 2 brands across 1 grocer. cal-organic owns the most shelf — 50% of SKUs, ahead of tasteful selections®. The shelf leans organic — 50% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 67/100).
2
products
2
brands
$5.59
avg price
$5.59–$5.59
typical range
More in Potatoes
Who owns the shelf
brands by share of the purple potatoes shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Organic
50%
Market structure
11
lowBrand competition
how many brands compete
3
lowVariety of offers
how differentiated the shelf is
50
medTop-brand grip
how much a few brands dominate
67
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.