the probiotic drinks aisle
San Francisco's probiotic drinks aisle is a fragmented shelf spread across many brands: 61 products from 14 brands across 3 grocers. wildwonder owns the most shelf — 38% of SKUs, ahead of de la calle tepache. The shelf leans dairy-free — 36% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 61/100).
Who owns the shelf
brands by share of the probiotic drinks shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
How this market segments
the ways the probiotic drinks shelf actually divides — the dimensions that separate what's on it (★ = the primary cut).
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = drink type (this shelf's main segmentation). top-right owns the premium end; bottom-right owns the mainstream.
All stores combined. Tap a store to see who wins its shelf.
Market structure
store-brand share: 0% · scores 0–100.