aisle
all markets›Functional & Wellness Drinks›Probiotic & Gut-Health Drinks
San Francisco · 4 grocers · Contested

the probiotic & gut-health drinks aisle

San Francisco's probiotic & gut-health drinks aisle is a fragmented shelf spread across many brands: 109 products from 15 brands across 4 grocers. olipop owns the most shelf — 30% of SKUs, ahead of wildwonder. The shelf leans dairy-free — 31% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 59/100).

109
products
15
brands
$4.13
avg price
$1.69–$8.55
typical range

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Who owns the shelf

brands by share of the probiotic & gut-health drinks shelf.

olipop
30% of shelf33 SKUs
wildwonder
21% of shelf23 SKUs
ppoppi
18% of shelf20 SKUs
dde la calle tepache
6% of shelf7 SKUs
hhalfday
4% of shelf4 SKUs
rrecoup
4% of shelf4 SKUs
bbiotic ferments
4% of shelf4 SKUs
aalive mushroom elixir
2% of shelf2 SKUs
ddram
2% of shelf2 SKUs
forager project
2% of shelf2 SKUs
huel
2% of shelf2 SKUs
lliving flora
2% of shelf2 SKUs
rebbl
2% of shelf2 SKUs
urban remedy
1% of shelf1 SKU
kkevita
1% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Dairy-Free
31%
Vegan
31%
Gluten-Free
30%
Seed-Oil-Free
28%
High fiber
22%
Weight Management
20%
Organic
19%
Low sugar
17%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/fl oz →
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)2 omitted (no fl oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

57
med
Brand competition
how many brands compete
84
high
Variety of offers
how differentiated the shelf is
18
low
Top-brand grip
how much a few brands dominate
59
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

CheeseChipsCandyYogurtTeaCondimentsSpicesCoffee
how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →