aisle
all markets›Popcorn
San Francisco · 4 grocers · Contested

the popcorn aisle

San Francisco's popcorn aisle is a fragmented shelf spread across many brands: 70 products from 16 brands across 4 grocers. lesserevil owns the most shelf — 27% of SKUs, ahead of angie's boomchickapop. The shelf leans gluten-free — 36% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 63/100).

70
products
16
brands
$5.78
avg price
$3.59–$8.50
typical range

Zoom in

this aisle breaks into 1 sub-categories — open one for its own shelf report.

Popcorn · 37

Who owns the shelf

brands by share of the popcorn shelf.

llesserevil
27% of shelf19 SKUs
angie's boomchickapop
14% of shelf10 SKUs
newman's own
9% of shelf6 SKUs
ccomet corn
9% of shelf6 SKUs
sskinnypop
6% of shelf4 SKUs
rancho gordo
6% of shelf4 SKUs
bob's red mill
6% of shelf4 SKUs
ccult corn
6% of shelf4 SKUs
tthatcher's
4% of shelf3 SKUs
cadia
3% of shelf2 SKUs
bbjorn qorn
3% of shelf2 SKUs
ppopzup popcorn
3% of shelf2 SKUs
oorville redenbacher
1% of shelf1 SKU
ggh cretors
1% of shelf1 SKU
ttochi
1% of shelf1 SKU
ttrue origin foods
1% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Gluten-Free
36%
Plant-Based
30%
Vegetarian
27%
Vegan
23%
Dairy-Free
20%
Low sugar
17%
Weight Management
16%
Seed-Oil-Free
13%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/oz →
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)3 omitted (no oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

59
med
Brand competition
how many brands compete
72
high
Variety of offers
how differentiated the shelf is
13
low
Top-brand grip
how much a few brands dominate
63
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

CheeseChipsCandyYogurtTeaCondimentsSpicesCoffee
how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →