San Francisco · 1 grocers · Niche

the poke aisle

San Francisco's poke aisle is a niche shelf with only a handful of brands: 4 products from 1 brands across 1 grocer. bi-rite market owns the most shelf — 100% of SKUs. Store brands hold 100%. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 48/100).

4
products
1
brands
$18.19
avg price
$18.19–$18.19
typical range

More in Prepared Seafood

Who owns the shelf

brands by share of the poke shelf.

bi-rite marketPL
100% of shelf4 SKUs

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

no positioning claims tagged on this shelf yet.

Market structure

5
low
Brand competition
how many brands compete
0
low
Variety of offers
how differentiated the shelf is
100
high
Top-brand grip
how much a few brands dominate
48
med
Launch whitespace
room for a new brand

store-brand share: 100% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →