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San Francisco · 2 grocers · Niche

the pastry doughs aisle

San Francisco's pastry doughs aisle is a niche shelf with only a handful of brands: 5 products from 1 brands across 2 grocers. immaculate baking owns the most shelf — 100% of SKUs. The shelf leans dairy-free — 40% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 51/100).

5
products
1
brands
$10.99
avg price
$8.89–$12.59
typical range

More in Doughs

Who owns the shelf

brands by share of the pastry doughs shelf.

iimmaculate baking
100% of shelf5 SKUs

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Dairy-Free
40%
Minimally Processed
40%
Organic
40%
Vegan
40%
Low sugar
20%

Market structure

5
low
Brand competition
how many brands compete
32
low
Variety of offers
how differentiated the shelf is
100
high
Top-brand grip
how much a few brands dominate
51
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →