Which pastries brand owns the most shelf in San Francisco?

sugar bowl bakery, with 18% of the shelf across 12 brands total.

How is the pastries shelf positioned in San Francisco?

12% of products lead with "Heart Health", followed by Minimally Processed (12%). Store brands hold 12% of the shelf.

Is there whitespace for a new pastries brand in San Francisco?

Contested — opportunity scores 55/100 across 12 brands and 3 grocers.

aislewho's winning the shelf

all markets›Pastries

San Francisco · 3 grocers · Contested

the pastries aisle

San Francisco's pastries aisle is a fragmented shelf spread across many brands: 17 products from 12 brands across 3 grocers. sugar bowl bakery owns the most shelf — 18% of SKUs, ahead of michele's granola. Store brands hold 12%. The shelf leans heart health — 12% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 55/100).

products

brands

$9.09

avg price

$5.59–$16.94

typical range

Zoom in

this aisle breaks into 5 sub-categories — open one for its own shelf report.

Croissants · 4 Other Pastries · 4 Cinnamon Rolls · 3 Donuts · 2 Madeleines · 1

Who owns the shelf

brands by share of the pastries shelf.

18% of shelf3 SKUs

12% of shelf2 SKUs

12% of shelf2 SKUs

6% of shelf1 SKU

6% of shelf1 SKU

6% of shelf1 SKU

6% of shelf1 SKU

6% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Heart Health

12%

Minimally Processed

12%

Plant-Based

12%

Vegetarian

12%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale

Color:no dominant segmentation on this shelf

Size:total brand reach (SKUs across all aisles)

Shape:nationalstore brand

price normalized per oz (sizes vary)3 omitted (no oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

med

Brand competition

how many brands compete

med

Variety of offers

how differentiated the shelf is

low

Top-brand grip

how much a few brands dominate

med

Launch whitespace

room for a new brand

store-brand share: 12% · scores 0–100.

More aisles

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how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →