all marketsMushroomsOyster Mushroom
San Francisco · 2 grocers · Niche

the oyster mushroom aisle

San Francisco's oyster mushroom aisle is a niche shelf with only a handful of brands: 4 products from 3 brands across 2 grocers. far west fungi owns the most shelf — 25% of SKUs, ahead of mikuyta. The shelf leans organic — 50% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 59/100).

4
products
3
brands
$11.62
avg price
$6.69–$15.29
typical range

More in Mushrooms

Who owns the shelf

brands by share of the oyster mushroom shelf.

ffar west fungi
25% of shelf1 SKU
mmikuyta
25% of shelf1 SKU
ppremier mushrooms
25% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic
50%

Market structure

15
low
Brand competition
how many brands compete
7
low
Variety of offers
how differentiated the shelf is
19
low
Top-brand grip
how much a few brands dominate
59
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →