the other prepared chicken aisle
San Francisco's other prepared chicken aisle is a competitive shelf with clear leaders: 25 products from 5 brands across 3 grocers. bi-rite market owns the most shelf — 48% of SKUs. Store brands hold 64%. The shelf leans gluten-free — 8% of SKUs carry that claim. Verdict: own-brand led — the store's own private label owns the shelf (opportunity 46/100).
More in Prepared Chicken
Who owns the shelf
brands by share of the other prepared chicken shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined. Tap a store to see who wins its shelf.
Market structure
store-brand share: 64% · scores 0–100.