San Francisco · 2 grocers · Niche
the other pastries aisle
San Francisco's other pastries aisle is a niche shelf with only a handful of brands: 4 products from 3 brands across 2 grocers. cici's italian cookies owns the most shelf — 25% of SKUs, ahead of gus's. Store brands hold 25%. The shelf leans heart health — 25% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 47/100).
4
products
3
brands
$12.99
avg price
$5.59–$22.19
typical range
More in Pastries
Who owns the shelf
brands by share of the other pastries shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Heart Health
25%
Plant-Based
25%
Vegetarian
25%
Market structure
15
lowBrand competition
how many brands compete
48
medVariety of offers
how differentiated the shelf is
19
lowTop-brand grip
how much a few brands dominate
47
medLaunch whitespace
room for a new brand
store-brand share: 25% · scores 0–100.