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San Francisco · 2 grocers · Niche

the other mushrooms aisle

San Francisco's other mushrooms aisle is a niche shelf with only a handful of brands: 5 products from 2 brands across 2 grocers. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 28/100).

5
products
2
brands
$9.05
avg price
$5.59–$14.49
typical range

More in Mushrooms

Who owns the shelf

brands by share of the other mushrooms shelf.

mmunchrooms
20% of shelf1 SKU
ppremier mushrooms
20% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

no positioning claims tagged on this shelf yet.

Market structure

11
low
Brand competition
how many brands compete
8
low
Variety of offers
how differentiated the shelf is
8
low
Top-brand grip
how much a few brands dominate
28
low
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →