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San Francisco · 2 grocers · Niche

the other flours aisle

San Francisco's other flours aisle is a niche shelf with only a handful of brands: 8 products from 2 brands across 2 grocers. bob's red mill owns the most shelf — 75% of SKUs, ahead of caputo. The shelf leans gluten-free — 38% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 53/100).

8
products
2
brands
$8.69
avg price
$5.59–$16.89
typical range

More in Flours

Who owns the shelf

brands by share of the other flours shelf.

bob's red mill
75% of shelf6 SKUs
ccaputo
25% of shelf2 SKUs

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Gluten-Free
38%
Dairy-Free
25%
Low sugar
25%
Vegan
25%
Organic
25%
Seed-Oil-Free
25%
Blood-Sugar Aware
13%

Market structure

11
low
Brand competition
how many brands compete
52
med
Variety of offers
how differentiated the shelf is
63
med
Top-brand grip
how much a few brands dominate
53
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →