Which oils & vinegars brand owns the most shelf in San Francisco?

spectrum, with 33% of the shelf across 8 brands total.

How is the oils & vinegars shelf positioned in San Francisco?

25% of products lead with "Dairy-Free", followed by Gluten-Free (25%). Store brands hold 0% of the shelf.

Is there whitespace for a new oils & vinegars brand in San Francisco?

Contested — opportunity scores 58/100 across 8 brands and 3 grocers.

aislewho's winning the shelf

all markets›Oils & Vinegars

San Francisco · 3 grocers · Contested

the oils & vinegars aisle

San Francisco's oils & vinegars aisle is a fragmented shelf spread across many brands: 12 products from 8 brands across 3 grocers. spectrum owns the most shelf — 33% of SKUs, ahead of napa valley naturals. The shelf leans dairy-free — 25% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 58/100).

products

brands

$10.95

avg price

$4.49–$20.61

typical range

Zoom in

this aisle breaks into 4 sub-categories — open one for its own shelf report.

White Wine Vinegar · 3 Truffle Oil · 2 White Vinegar · 2 Vegetable Oil · 1

Who owns the shelf

brands by share of the oils & vinegars shelf.

spectrum

33% of shelf4 SKUs

nnapa valley naturals

17% of shelf2 SKUs

8% of shelf1 SKU

8% of shelf1 SKU

8% of shelf1 SKU

8% of shelf1 SKU

8% of shelf1 SKU

8% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Dairy-Free

25%

Gluten-Free

25%

Organic

25%

Seed-Oil-Free

25%

Vegan

25%

Plant-Based

Heart Health

Low calorie

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale

Color:no dominant segmentation on this shelf

Size:total brand reach (SKUs across all aisles)

price normalized per fl oz (sizes vary)1 omitted (no fl oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

med

Brand competition

how many brands compete

high

Variety of offers

how differentiated the shelf is

low

Top-brand grip

how much a few brands dominate

med

Launch whitespace

room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

Cheese Chips Candy Yogurt Tea Condiments Spices Coffee

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →