San Francisco · 3 grocers · Niche
the mixed mushrooms aisle
San Francisco's mixed mushrooms aisle is a niche shelf with only a handful of brands: 4 products from 1 brands across 3 grocers. mycopia mushrooms owns the most shelf — 100% of SKUs. The shelf leans organic — 25% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 61/100).
4
products
1
brands
$11.94
avg price
$9.99–$14.19
typical range
More in Mushrooms
Who owns the shelf
brands by share of the mixed mushrooms shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Organic
25%
Market structure
5
lowBrand competition
how many brands compete
1
lowVariety of offers
how differentiated the shelf is
100
highTop-brand grip
how much a few brands dominate
61
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.