San Francisco · 3 grocers · Niche
the mixed fruits aisle
San Francisco's mixed fruits aisle is a niche shelf with only a handful of brands: 10 products from 1 brands across 3 grocers. Store brands hold 20%. The shelf leans dairy-free — 70% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 13/100).
10
products
1
brands
$9.98
avg price
$5.59–$11.99
typical range
More in Fruits
Strawberries · 11Pluots · 8Pineapples · 8Frozen Strawberries · 6Frozen Smoothie Mix · 5Red Raspberries · 4Red Grapes · 4Hass Avocado · 3Tommy Atkins Mangos · 3Ruby Red Grapefruit · 3Frozen Mango · 3Frozen Raspberries · 3Honeycrisp Apples · 2Plums · 2Other Apples · 2Mangos · 2Frozen Peaches · 2Melon De Bourgogne · 2Meyer Lemons · 2Yellow Passionfruit · 1Frozen Pineapple · 1Maradol Papayas · 1Navel Oranges · 1Other Apricots · 1Rainier Cherries · 1Red Dragonfruit · 1Reed Avocado · 1Rhubarb · 1Santa Claus Melons · 1Fresh Dates · 1
Who owns the shelf
brands by share of the mixed fruits shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Dairy-Free
70%
Gluten-Free
70%
Minimally Processed
70%
Vegan
70%
Vegetarian
70%
Organic
10%
Market structure
5
lowBrand competition
how many brands compete
15
lowVariety of offers
how differentiated the shelf is
4
lowTop-brand grip
how much a few brands dominate
13
lowLaunch whitespace
room for a new brand
store-brand share: 20% · scores 0–100.