all marketsJuice & Coconut Water
San Francisco · 3 grocers · Contested

the juice & coconut water aisle

San Francisco's juice & coconut water aisle is a fragmented shelf spread across many brands: 44 products from 10 brands across 3 grocers. harmless harvest owns the most shelf — 32% of SKUs, ahead of c2o coconut water. The shelf leans organic — 20% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 64/100).

44
products
10
brands
$6.41
avg price
$2.29–$11.71
typical range

Zoom in

this aisle breaks into 1 sub-categories — open one for its own shelf report.

Who owns the shelf

brands by share of the juice & coconut water shelf.

hharmless harvest
32% of shelf14 SKUs
cc2o coconut water
23% of shelf10 SKUs
aamy & brian
16% of shelf7 SKUs
ttaste nirvana
7% of shelf3 SKUs
0100 coconuts
5% of shelf2 SKUs
ccopra coconuts
5% of shelf2 SKUs
mmoon boo sun
5% of shelf2 SKUs
vvita coco
5% of shelf2 SKUs
zzola
2% of shelf1 SKU
ccoirgro
2% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic
20%
Dairy-Free
11%
Vegan
9%
Gluten-Free
9%
Heart Health
7%
Seed-Oil-Free
7%
Minimally Processed
5%
Plant-Based
2%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelfavg $/fl oz
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)2 omitted (no fl oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

43
med
Brand competition
how many brands compete
78
high
Variety of offers
how differentiated the shelf is
19
low
Top-brand grip
how much a few brands dominate
64
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →