all marketsVegetablesJalapeno Peppers
San Francisco · 3 grocers · Niche

the jalapeno peppers aisle

San Francisco's jalapeno peppers aisle is a niche shelf with only a handful of brands: 6 products from 2 brands across 3 grocers. The shelf leans dairy-free — 50% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 30/100).

6
products
2
brands
$2.45
avg price
$0.67–$9.56
typical range

More in Vegetables

Who owns the shelf

brands by share of the jalapeno peppers shelf.

cal-organic
33% of shelf2 SKUs
ccien chiles
17% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Dairy-Free
50%
Gluten-Free
50%
Minimally Processed
50%
Vegan
50%
Vegetarian
50%
Organic
17%

Market structure

11
low
Brand competition
how many brands compete
19
low
Variety of offers
how differentiated the shelf is
14
low
Top-brand grip
how much a few brands dominate
30
low
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →