the ice cream syrups and sauces aisle
San Francisco's ice cream syrups and sauces aisle is a fragmented shelf spread across many brands: 12 products from 7 brands across 3 grocers. coop's owns the most shelf — 33% of SKUs, ahead of california farms. Store brands hold 17%. The shelf leans organic — 25% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 66/100).
Who owns the shelf
brands by share of the ice cream syrups and sauces shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined. Tap a store to see who wins its shelf.
Market structure
store-brand share: 17% · scores 0–100.