aisle
all markets›Ice Cream›Ice Cream Sandwiches
San Francisco · 3 grocers · Contested

the ice cream sandwiches aisle

San Francisco's ice cream sandwiches aisle is a fragmented shelf spread across many brands: 39 products from 8 brands across 3 grocers. green girl bakeshop owns the most shelf — 23% of SKUs, ahead of bi-rite market. Store brands hold 15%. The shelf leans plant-based — 15% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 61/100).

39
products
8
brands
$7.99
avg price
$3.81–$10.89
typical range

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Who owns the shelf

brands by share of the ice cream sandwiches shelf.

green girl bakeshop
23% of shelf9 SKUs
bi-rite marketPL
15% of shelf6 SKUs
aalden’s organic
15% of shelf6 SKUs
iit's it
15% of shelf6 SKUs
nnightingale ice cream
13% of shelf5 SKUs
ttofutti
8% of shelf3 SKUs
sskinny cow
3% of shelf1 SKU
ggoodpop
3% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Plant-Based
15%
Gluten-Free
15%
Vegetarian
15%
Seed-Oil-Free
10%
Dairy-Free
8%
Organic
5%
Not vegan
5%
Low sugar
3%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg price →
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand

All stores combined. Tap a store to see who wins its shelf.

Market structure

36
med
Brand competition
how many brands compete
73
high
Variety of offers
how differentiated the shelf is
15
low
Top-brand grip
how much a few brands dominate
61
med
Launch whitespace
room for a new brand

store-brand share: 15% · scores 0–100.

More aisles

CheeseChipsCandyYogurtTeaCondimentsSpicesCoffee
how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →