San Francisco · 4 grocers · Contested
the hot dogs aisle
San Francisco's hot dogs aisle is a fragmented shelf spread across many brands: 14 products from 9 brands across 4 grocers. zoe's meats owns the most shelf — 21% of SKUs, ahead of niman ranch. The shelf leans heart health — 7% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 67/100).
14
products
9
brands
$10.80
avg price
$5.03–$14.99
typical range
More in Processed Meats
Who owns the shelf
brands by share of the hot dogs shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Heart Health
7%
Organic
7%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)3 omitted (no oz size)All stores combined. Tap a store to see who wins its shelf.
Market structure
39
medBrand competition
how many brands compete
47
medVariety of offers
how differentiated the shelf is
14
lowTop-brand grip
how much a few brands dominate
67
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.