San Francisco · 2 grocers · Niche
the hen of the wood mushrooms aisle
San Francisco's hen of the wood mushrooms aisle is a niche shelf with only a handful of brands: 3 products from 1 brands across 2 grocers. mycopia mushrooms owns the most shelf — 100% of SKUs. The shelf leans dairy-free — 33% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 54/100).
3
products
1
brands
$8.39
avg price
$7.29–$9.09
typical range
More in Mushrooms
Who owns the shelf
brands by share of the hen of the wood mushrooms shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Dairy-Free
33%
Gluten-Free
33%
Low calorie
33%
Low sugar
33%
Seed-Oil-Free
33%
Vegan
33%
Market structure
5
lowBrand competition
how many brands compete
8
lowVariety of offers
how differentiated the shelf is
100
highTop-brand grip
how much a few brands dominate
54
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.