San Francisco · 4 grocers · Contested
the gummy fruit snacks aisle
San Francisco's gummy fruit snacks aisle is a competitive shelf with clear leaders: 20 products from 6 brands across 4 grocers. annie's owns the most shelf — 30% of SKUs, ahead of solely: fruit jerky. The shelf leans gluten-free — 45% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 57/100).
20
products
6
brands
$6.58
avg price
$1.99–$12.99
typical range
Who owns the shelf
brands by share of the gummy fruit snacks shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Gluten-Free
45%
Dairy-Free
45%
Vegetarian
45%
Plant-Based
35%
Organic
20%
Vegan
20%
Weight Management
15%
Seed-Oil-Free
10%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
All stores combined. Tap a store to see who wins its shelf.
Market structure
28
lowBrand competition
how many brands compete
83
highVariety of offers
how differentiated the shelf is
23
lowTop-brand grip
how much a few brands dominate
57
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.