San Francisco · 3 grocers · Niche
the ground turkey aisle
San Francisco's ground turkey aisle is a niche shelf with only a handful of brands: 6 products from 2 brands across 3 grocers. mary's owns the most shelf — 67% of SKUs, ahead of diestel family ranch. The shelf leans gluten-free — 67% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 71/100).
6
products
2
brands
$12.57
avg price
$10.69–$16.69
typical range
More in Poultry
Chicken Thigh · 17Chicken Breast · 15Whole Chicken · 10Rotisserie Chicken · 7Chicken Bones · 3Chicken Leg · 3Chicken Liver · 3Ground Chicken · 3Chicken Drumstick · 2Chicken Wings · 2Duck Fillet · 1Duck Thigh · 1Chicken Heart · 1Chicken Feet · 1Turkey Drumstick · 1Turkey Meatball · 1Chicken Meatball · 1Cornish Hen · 1
Who owns the shelf
brands by share of the ground turkey shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Gluten-Free
67%
Dairy-Free
67%
Organic
50%
Seed-Oil-Free
33%
Low sugar
33%
High-Protein
33%
Not vegan
33%
Market structure
11
lowBrand competition
how many brands compete
12
lowVariety of offers
how differentiated the shelf is
56
medTop-brand grip
how much a few brands dominate
71
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.