aisle
all markets›Coffee›Ground Coffee
San Francisco · 3 grocers · Contested

the ground coffee aisle

San Francisco's ground coffee aisle is a fragmented shelf spread across many brands: 83 products from 20 brands across 3 grocers. sightglass owns the most shelf — 10% of SKUs, ahead of grand coffee. Store brands hold 7%. The shelf leans organic — 10% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 67/100).

83
products
20
brands
$20.48
avg price
$11.94–$26.19
typical range

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Who owns the shelf

brands by share of the ground coffee shelf.

sightglass
10% of shelf8 SKUs
ggrand coffee
10% of shelf8 SKUs
eequator
8% of shelf7 SKUs
ritual coffee roasters
8% of shelf7 SKUs
llavazza
7% of shelf6 SKUs
bbird and bear coffee company
7% of shelf6 SKUs
philz coffee
7% of shelf6 SKUs
ffour sigmatic
6% of shelf5 SKUs
llady falcon coffee club
5% of shelf4 SKUs
bi-rite marketPL
5% of shelf4 SKUs
cadia
5% of shelf4 SKUs
bbicycle coffee company
4% of shelf3 SKUs
andytown coffee roasters
4% of shelf3 SKUs
pproyecto diaz
4% of shelf3 SKUs
hhighwire coffee roasters
2% of shelf2 SKUs
gus'sPL
2% of shelf2 SKUs
ggraffeo
2% of shelf2 SKUs
bbird & bear
1% of shelf1 SKU
ccoba
1% of shelf1 SKU
iilly
1% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic
10%
Gluten-Free
2%
Seed-Oil-Free
2%
Dairy-Free
2%
Vegan
2%
Minimally Processed
1%
Low calorie
1%

How this market segments

the ways the ground coffee shelf actually divides — the dimensions that separate what's on it.

Price Tier3 segments
Premium
35% · 24
Mid-Range
28% · 19
Budget
13% · 9

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/oz →
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand
price normalized per oz (sizes vary)3 omitted (no oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

67
high
Brand competition
how many brands compete
73
high
Variety of offers
how differentiated the shelf is
7
low
Top-brand grip
how much a few brands dominate
67
high
Launch whitespace
room for a new brand

store-brand share: 7% · scores 0–100.

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how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →