San Francisco · 3 grocers · Niche
the gold and yellow potatoes aisle
San Francisco's gold and yellow potatoes aisle is a niche shelf with only a handful of brands: 13 products from 3 brands across 3 grocers. The shelf leans organic — 46% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 14/100).
13
products
3
brands
$3.67
avg price
$0.36–$11.39
typical range
More in Potatoes
Who owns the shelf
brands by share of the gold and yellow potatoes shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Organic
46%
Market structure
15
lowBrand competition
how many brands compete
20
lowVariety of offers
how differentiated the shelf is
2
lowTop-brand grip
how much a few brands dominate
14
lowLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.