San Francisco · 2 grocers · Niche
the gelato aisle
San Francisco's gelato aisle is a niche shelf with only a handful of brands: 21 products from 4 brands across 2 grocers. talenti owns the most shelf — 52% of SKUs, ahead of gelato festival. The shelf leans gluten-free — 33% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 68/100).
21
products
4
brands
$9.16
avg price
$7.79–$11.99
typical range
More in Ice Cream
Who owns the shelf
brands by share of the gelato shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Gluten-Free
33%
Organic
24%
Plant-Based
10%
Vegetarian
10%
Dairy-Free
5%
Seed-Oil-Free
5%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
All stores combined. Tap a store to see who wins its shelf.
Market structure
20
lowBrand competition
how many brands compete
61
medVariety of offers
how differentiated the shelf is
36
medTop-brand grip
how much a few brands dominate
68
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.