Which frozen vegetables brand owns the most shelf in San Francisco?

cadia, with 26% of the shelf across 5 brands total.

How is the frozen vegetables shelf positioned in San Francisco?

61% of products lead with "Dairy-Free", followed by Gluten-Free (61%). Store brands hold 0% of the shelf.

Is there whitespace for a new frozen vegetables brand in San Francisco?

Contested — opportunity scores 62/100 across 5 brands and 3 grocers.

aislewho's winning the shelf

all markets›Frozen Vegetables

San Francisco · 3 grocers · Contested

the frozen vegetables aisle

San Francisco's frozen vegetables aisle is a competitive shelf with clear leaders: 23 products from 5 brands across 3 grocers. cadia owns the most shelf — 26% of SKUs, ahead of stahlbush island farms. The shelf leans dairy-free — 61% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 62/100).

products

brands

$5.41

avg price

$3.40–$7.41

typical range

Zoom in

this aisle breaks into 4 sub-categories — open one for its own shelf report.

Frozen Peas · 7 Frozen Broccoli · 4 Frozen Cauliflower · 2 Frozen Brussels Sprouts · 1

Who owns the shelf

brands by share of the frozen vegetables shelf.

cadia

26% of shelf6 SKUs

stahlbush island farms

26% of shelf6 SKUs

woodstock

26% of shelf6 SKUs

cascadian farm

17% of shelf4 SKUs

earthbound farm

4% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Dairy-Free

61%

Gluten-Free

61%

Vegan

61%

Vegetarian

61%

Organic

43%

Low sugar

22%

Seed-Oil-Free

17%

Low calorie

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale

Color:indulgentbetter-for-you

Size:total brand reach (SKUs across all aisles)

price normalized per oz (sizes vary)

All stores combined. Tap a store to see who wins its shelf.

Market structure

low

Brand competition

how many brands compete

high

Variety of offers

how differentiated the shelf is

low

Top-brand grip

how much a few brands dominate

med

Launch whitespace

room for a new brand

store-brand share: 0% · scores 0–100.

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how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →