San Francisco · 3 grocers · Contested
the frozen strawberries aisle
San Francisco's frozen strawberries aisle is a competitive shelf with clear leaders: 8 products from 5 brands across 3 grocers. cadia owns the most shelf — 38% of SKUs, ahead of cascadian farm. The shelf leans vegan — 75% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 65/100).
8
products
5
brands
$9.87
avg price
$3.89–$21.09
typical range
More in Fruits
Strawberries · 11Pluots · 8Pineapples · 8Mixed Fruits · 7Frozen Smoothie Mix · 5Red Raspberries · 4Red Grapes · 4Hass Avocado · 3Tommy Atkins Mangos · 3Ruby Red Grapefruit · 3Frozen Mango · 3Frozen Raspberries · 3Honeycrisp Apples · 2Plums · 2Other Apples · 2Mangos · 2Frozen Peaches · 2Melon De Bourgogne · 2Meyer Lemons · 2Yellow Passionfruit · 1Frozen Pineapple · 1Maradol Papayas · 1Navel Oranges · 1Other Apricots · 1Rainier Cherries · 1Red Dragonfruit · 1Reed Avocado · 1Rhubarb · 1Santa Claus Melons · 1Fresh Dates · 1
Who owns the shelf
brands by share of the frozen strawberries shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Vegan
75%
Gluten-Free
75%
Minimally Processed
75%
Dairy-Free
75%
Vegetarian
75%
Organic
63%
Seed-Oil-Free
38%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)All stores combined. Tap a store to see who wins its shelf.
Market structure
24
lowBrand competition
how many brands compete
17
lowVariety of offers
how differentiated the shelf is
20
lowTop-brand grip
how much a few brands dominate
65
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.