San Francisco · 3 grocers · Contested
the frozen peas aisle
San Francisco's frozen peas aisle is a competitive shelf with clear leaders: 14 products from 5 brands across 3 grocers. cadia owns the most shelf — 29% of SKUs, ahead of woodstock. The shelf leans vegan — 50% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 58/100).
14
products
5
brands
$5.36
avg price
$3.34–$6.69
typical range
More in Frozen Vegetables
Who owns the shelf
brands by share of the frozen peas shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Vegan
50%
Gluten-Free
50%
Vegetarian
50%
Dairy-Free
50%
Organic
43%
Low sugar
21%
Seed-Oil-Free
14%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)All stores combined. Tap a store to see who wins its shelf.
Market structure
24
lowBrand competition
how many brands compete
67
highVariety of offers
how differentiated the shelf is
24
lowTop-brand grip
how much a few brands dominate
58
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.