San Francisco · 3 grocers · Niche
the frozen mango aisle
San Francisco's frozen mango aisle is a niche shelf with only a handful of brands: 8 products from 3 brands across 3 grocers. cadia owns the most shelf — 50% of SKUs, ahead of woodstock. The shelf leans organic — 38% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 71/100).
8
products
3
brands
$6.52
avg price
$4.39–$7.99
typical range
More in Fruits
Strawberries · 11Pluots · 8Pineapples · 8Mixed Fruits · 7Frozen Strawberries · 6Frozen Smoothie Mix · 5Red Raspberries · 4Red Grapes · 4Hass Avocado · 3Tommy Atkins Mangos · 3Ruby Red Grapefruit · 3Frozen Raspberries · 3Honeycrisp Apples · 2Plums · 2Other Apples · 2Mangos · 2Frozen Peaches · 2Melon De Bourgogne · 2Meyer Lemons · 2Yellow Passionfruit · 1Frozen Pineapple · 1Maradol Papayas · 1Navel Oranges · 1Other Apricots · 1Rainier Cherries · 1Red Dragonfruit · 1Reed Avocado · 1Rhubarb · 1Santa Claus Melons · 1Fresh Dates · 1
Who owns the shelf
brands by share of the frozen mango shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Organic
38%
Gluten-Free
38%
Minimally Processed
38%
Dairy-Free
38%
Vegetarian
38%
Vegan
38%
Seed-Oil-Free
25%
Market structure
15
lowBrand competition
how many brands compete
13
lowVariety of offers
how differentiated the shelf is
41
medTop-brand grip
how much a few brands dominate
71
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.