all marketsVegetablesFrozen Edamame
San Francisco · 3 grocers · Niche

the frozen edamame aisle

San Francisco's frozen edamame aisle is a niche shelf with only a handful of brands: 7 products from 2 brands across 3 grocers. seapoint farms owns the most shelf — 57% of SKUs, ahead of woodstock. The shelf leans vegetarian — 57% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 65/100).

7
products
2
brands
$5.18
avg price
$4.89–$5.59
typical range

More in Vegetables

Who owns the shelf

brands by share of the frozen edamame shelf.

sseapoint farms
57% of shelf4 SKUs
woodstock
43% of shelf3 SKUs

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Vegetarian
57%
Gluten-Free
57%
Minimally Processed
57%
Vegan
57%
Dairy-Free
57%
Organic
43%
High fiber
29%
Low sugar
29%

Market structure

11
low
Brand competition
how many brands compete
11
low
Variety of offers
how differentiated the shelf is
51
med
Top-brand grip
how much a few brands dominate
65
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →