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San Francisco · 3 grocers · Niche

the frozen dumplings aisle

San Francisco's frozen dumplings aisle is a niche shelf with only a handful of brands: 10 products from 2 brands across 3 grocers. laoban owns the most shelf — 50% of SKUs, ahead of sobo. The shelf leans vegetarian — 40% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 59/100).

10
products
2
brands
$10.24
avg price
$6.69–$11.99
typical range

More in Frozen Meals

Who owns the shelf

brands by share of the frozen dumplings shelf.

llaoban
50% of shelf5 SKUs
ssobo
50% of shelf5 SKUs

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Vegetarian
40%
High-Protein
40%
Muscle & Performance
40%
Plant-Based
40%
Low sugar
30%
Heart Health
30%
Dairy-Free
20%
Vegan
20%

Market structure

11
low
Brand competition
how many brands compete
61
med
Variety of offers
how differentiated the shelf is
50
med
Top-brand grip
how much a few brands dominate
59
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →