aisle
all markets›Bakery›Frozen Dough
San Francisco · 2 grocers · Niche

the frozen dough aisle

San Francisco's frozen dough aisle is a niche shelf with only a handful of brands: 2 products from 2 brands across 2 grocers. boulangerie solignac owns the most shelf — 50% of SKUs, ahead of the fillo factory. The shelf leans dairy-free — 50% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 57/100).

2
products
2
brands
$10.89
avg price
$9.59–$12.19
typical range

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Who owns the shelf

brands by share of the frozen dough shelf.

bboulangerie solignac
50% of shelf1 SKU
tthe fillo factory
50% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Dairy-Free
50%
Heart Health
50%
Low sugar
50%
Organic
50%
Plant-Based
50%
Vegan
50%

Market structure

11
low
Brand competition
how many brands compete
58
med
Variety of offers
how differentiated the shelf is
50
med
Top-brand grip
how much a few brands dominate
57
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

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how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →