aisle
all markets›Frozen Vegetables›Frozen Cauliflower
San Francisco · 1 grocers · Niche

the frozen cauliflower aisle

San Francisco's frozen cauliflower aisle is a niche shelf with only a handful of brands: 2 products from 2 brands across 1 grocer. cascadian farm owns the most shelf — 50% of SKUs, ahead of stahlbush island farms. The shelf leans dairy-free — 100% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 59/100).

2
products
2
brands
$6.39
avg price
$4.99–$7.79
typical range

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Who owns the shelf

brands by share of the frozen cauliflower shelf.

cascadian farm
50% of shelf1 SKU
stahlbush island farms
50% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Dairy-Free
100%
Gluten-Free
100%
Vegan
100%
Vegetarian
100%
Organic
50%

Market structure

11
low
Brand competition
how many brands compete
33
low
Variety of offers
how differentiated the shelf is
50
med
Top-brand grip
how much a few brands dominate
59
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

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how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →