Which frozen burritos brand owns the most shelf in San Francisco?

amy's kitchen, with 27% of the shelf across 5 brands total.

How is the frozen burritos shelf positioned in San Francisco?

40% of products lead with "Vegetarian", followed by Plant-Based (40%). Store brands hold 13% of the shelf.

Is there whitespace for a new frozen burritos brand in San Francisco?

Contested — opportunity scores 46/100 across 5 brands and 2 grocers.

aislewho's winning the shelf

all markets›Frozen Meals›Frozen Burritos

San Francisco · 2 grocers · Contested

the frozen burritos aisle

San Francisco's frozen burritos aisle is a fragmented shelf spread across many brands: 15 products from 5 brands across 2 grocers. amy's kitchen owns the most shelf — 27% of SKUs, ahead of red's. Store brands hold 13%. The shelf leans vegetarian — 40% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 46/100).

products

brands

$6.52

avg price

$4.39–$11.09

typical range

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Who owns the shelf

brands by share of the frozen burritos shelf.

27% of shelf4 SKUs

27% of shelf4 SKUs

13% of shelf2 SKUs

13% of shelf2 SKUs

7% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Vegetarian

40%

Plant-Based

40%

Organic

27%

Low sugar

13%

Dairy-Free

13%

Not vegan

13%

Gluten-Free

13%

High-Protein

13%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale

Color:indulgentbetter-for-you

Size:total brand reach (SKUs across all aisles)

Shape:nationalstore brand

price normalized per oz (sizes vary)1 omitted (no oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

low

Brand competition

how many brands compete

high

Variety of offers

how differentiated the shelf is

low

Top-brand grip

how much a few brands dominate

med

Launch whitespace

room for a new brand

store-brand share: 13% · scores 0–100.

More aisles

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how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →