San Francisco · 3 grocers · Contested
the flour tortillas aisle
San Francisco's flour tortillas aisle is a fragmented shelf spread across many brands: 31 products from 8 brands across 3 grocers. mi rancho owns the most shelf — 29% of SKUs, ahead of eureka tortilla. The shelf leans heart health — 19% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 62/100).
31
products
8
brands
$6.79
avg price
$4.89–$10.90
typical range
More in Tortillas
Who owns the shelf
brands by share of the flour tortillas shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Heart Health
19%
Organic
19%
Vegan
16%
Weight Management
10%
Low-Carb
10%
Plant-Based
10%
Blood-Sugar Aware
6%
Dairy-Free
6%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
store
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per ct (sizes vary)2 omitted (no ct size)All stores combined. Tap a store to see who wins its shelf.
Market structure
36
medBrand competition
how many brands compete
74
highVariety of offers
how differentiated the shelf is
17
lowTop-brand grip
how much a few brands dominate
62
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.