aisle
all markets›Flour
San Francisco · 3 grocers · Leader-led

the flour aisle

San Francisco's flour aisle is a competitive shelf with clear leaders: 37 products from 7 brands across 3 grocers. bob's red mill owns the most shelf — 49% of SKUs, ahead of king arthur baking company. The shelf leans gluten-free — 27% of SKUs carry that claim. Verdict: leader-led — a clear front-runner, but not yet a lock (opportunity 73/100).

37
products
7
brands
$10.48
avg price
$5.59–$18.87
typical range

Zoom in

this aisle breaks into 5 sub-categories — open one for its own shelf report.

All Purpose Flour · 8Rice Flour · 4Almond Flour · 3Whole Wheat Flour · 300 Flour · 1

Who owns the shelf

brands by share of the flour shelf.

bob's red mill
49% of shelf18 SKUs
kking arthur baking company
24% of shelf9 SKUs
ccaputo
14% of shelf5 SKUs
ccup 4 cup
5% of shelf2 SKUs
ggold medal
3% of shelf1 SKU
jovial
3% of shelf1 SKU
cadia
3% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Gluten-Free
27%
Weight Management
11%
Blood-Sugar Aware
8%
Dairy-Free
8%
Low sugar
8%
Organic
8%
Seed-Oil-Free
8%
Vegan
8%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/oz →
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)2 omitted (no oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

32
low
Brand competition
how many brands compete
75
high
Variety of offers
how differentiated the shelf is
32
low
Top-brand grip
how much a few brands dominate
73
high
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

CheeseChipsCandyYogurtTeaCondimentsSpicesCoffee
how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →