aisle
all markets›Flavored Water
San Francisco · 3 grocers · Contested

the flavored water aisle

San Francisco's flavored water aisle is a competitive shelf with clear leaders: 20 products from 5 brands across 3 grocers. pricklee natural hydration owns the most shelf — 30% of SKUs, ahead of loonen. The shelf leans vegan — 20% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 58/100).

20
products
5
brands
$4.09
avg price
$2.79–$5.59
typical range

Zoom in

this aisle breaks into 1 sub-categories — open one for its own shelf report.

Flavored or Infused Waters · 11

Who owns the shelf

brands by share of the flavored water shelf.

ppricklee natural hydration
30% of shelf6 SKUs
lloonen
25% of shelf5 SKUs
hhint
20% of shelf4 SKUs
woodstock
15% of shelf3 SKUs
ccortas
10% of shelf2 SKUs

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Vegan
20%
Seed-Oil-Free
20%
Gluten-Free
20%
Dairy-Free
20%
Weight Management
15%
Low calorie
15%
Organic
5%
Minimally Processed
5%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/fl oz →
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)

All stores combined. Tap a store to see who wins its shelf.

Market structure

24
low
Brand competition
how many brands compete
69
high
Variety of offers
how differentiated the shelf is
23
low
Top-brand grip
how much a few brands dominate
58
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

CheeseChipsCandyYogurtTeaCondimentsSpicesCoffee
how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →